Internal Buying Boosts Cybertruck Numbers
New registration data indicates that Tesla relied heavily on its sister companies to bolster Cybertruck sales figures during the fourth quarter of 2025. According to a report by Bloomberg, nearly one-in-five Cybertrucks sold during this period were acquired by organizations within Elon Musk’s corporate ecosystem.
Data from S&P Global Mobility shows that 7,071 Cybertrucks were registered in the U.S. during the final quarter of 2025. Of these, SpaceX purchased 1,279 units, while other Musk-led entities like The Boring Company, Neuralink, and xAI accounted for a combined 60 vehicles. This totals roughly 19% of all sales for the quarter, representing an internal investment of at least $100 million.
Sales Struggles and Market Context
The significant internal purchasing highlights the Cybertruck's difficulty in sustaining momentum following its initial release. While the futuristic pickup moved nearly 39,000 units in its debut year of 2024, sales figures were reportedly cut in half the following year. This decline contrasts sharply with Musk’s original target of 250,000 units annually.
Industry analysts note that the electric pickup segment broadly has struggled to gain traction due to high price points and range anxiety among traditional truck buyers. In response to the slowdown, Tesla has also begun absorbing unsold inventory into its service vehicle fleet.
Practical Use or Financial Lifeline?
While there are operational justifications for the purchases—such as SpaceX replacing an aging gas-powered support fleet—the utility of these vehicles for AI and social media companies remains ambiguous. The trend underscores the deep financial interconnections between Musk’s various ventures. As Tesla navigates a shifting product lineup, reports suggest the company is reconsidering plans for a smaller, affordable crossover to stimulate future growth.
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