SpaceX Emerges as Primary Cybertruck Buyer
New registration data from S&P Global Mobility reveals that SpaceX purchased 1,279 Cybertrucks in the fourth quarter of 2025. This massive internal acquisition accounted for more than 18% of the model's total US volume during that period, making the aerospace manufacturer the single largest identifiable buyer of the vehicle.
When including purchases from other ventures controlled by Elon Musk, the total reaches 1,339 units. This means the billionaire's corporate ecosystem absorbed roughly 19% of the 7,071 Cybertrucks registered in the US between October and December. The news raises significant questions regarding the pickup truck's ability to attract customers outside of Musk’s immediate business sphere.
Steep Decline in Deliveries
The reliance on internal purchases comes as Tesla faces its steepest quarterly sales decline on record for the Cybertruck. In the first quarter of 2026, the automaker delivered only 3,519 units in the US—a 45.1% drop compared to the same period in 2025.
Industry analysts view these figures as a sign of cooling demand more than two years after the vehicle's initial launch. For the full year of 2025, Tesla sold just over 20,300 units in the US, falling drastically short of the 250,000 annual production target Musk originally forecast in 2019.
Pricing Strategy and Delays
Tesla attempted to stimulate sales by introducing a cheaper, dual-motor trim in February 2026, priced initially at $59,990. While the company noted strong order books for this variant, the price has since risen by $10,000, and new orders are not estimated to arrive until 2027.
Previous attempts to broaden the market, such as a Long Range Rear-Wheel Drive model launched in early 2025, were discontinued by September following lackluster demand. Currently, Tesla management is pivoting focus toward a fully autonomous version of the Cybertruck, reiterating that future vehicle launches will be limited to fully autonomous models and the upcoming Roadster.
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